According to an article from Grand View Outdoors about a study done by the National Shooting Foundation, “[The] ‘Women Gun Owners’ study showed most female gun owners aren’t into pink pistols or a ‘feminine’ look in their firearms.” The article goes on to state that most women held strong opinions about nontraditional colors and patterns for guns saying they make guns look like toys and are inappropriate for various activities such as concealed carry and hunting.
The study also states that “over half of women preferred guns that look as though they mean business and that guns designed for women must be both high quality and appealing to look at.” This study highlights that manufacturers need to pay more attention to function and fit rather than color for women’s guns. The size of type of guns women are buying are not what manufacturers thought. “Most manufacturers seem to think that .38s and .380s are more appealing to women due to their lighter recoil, but clearly women who own guns vastly prefer 9mm and even .45.”
To read the story in full click here. What do you think of women’s guns and the changes that manufacture’s need to make?